March Hare (to Alice): Have some wine.
(Alice looked all round the table, but there was nothing on it but tea.)
Alice: I don’t see any wine.
March Hare: There isn’t any.
Alice: Then it wasn’t very civil of you to offer it.
March Hare: It wasn’t very civil of you to sit down without being invited.
— From Lewis Carroll’s Alice in Wonderland
Energy journalist Robert Bryce in Power Hungry foretells an electricity future anchored by natural gas that will bridge the transition to nuclear power. With his third book in less than a decade, Bryce is now a leading light of the energy policy debate, appearing regularly on op-ed pages and on news shows.
Bryce recently participated in two debates. In one hosted by The Economist, he argued for the proposition that “natural gas will do more than renewables to limit the world’s carbon emissions.”…
Windspeak: Language used by those who profit financially, politically, or ideologically from wind technology that disguises, distorts, or reverses the meanings of words in order to promote the technology. Oxymorons, which combine incongruous or contradictory terms, abound in windspeak—viz, windpower, wind capacity, responsible windpower (double oxymoron), windfarms, windparks, wind jobs, wind reliability workshops, and wind as alternate energy. Generally any claim made for the technology in windspeak produces the virtually opposite effect in reality.
With the right story and no accountability, Madison Avenue can sell fantasy wholesale. Rock Hudson’s ad executive did just this 50 years ago in the charming send-up to our commercial culture, Lover Come Back, when he successfully marketed a non-existent product, VIP.
Nothing illustrates this idea better than the au courant fantasia about wind technology, where public relations legerdemain has deployed the power of windspeak to give wind a complete makeover, transforming a klutzy pretender into a seemingly benevolent superhero unbound by the laws of physics and even its own history.…
Definitions:
Howler: A ridiculous idea or proposition, one that elicits howling laughter; also, a type of magic spell from the Harry Potter series.
Bellyfeel: A blind, enthusiastic acceptance of an idea, taken from George Orwell’s Nineteen Eighty-Four, where any good Oceanian internalizes Party doctrine such that it becomes gut instinct—a feeling in the belly.
Blackwhite: In Orwell’s Nineteen Eighty-Four, a word that has two contradictory meanings, used to convey how people have been propagandized to believe that black is white while never realizing that the reverse might be true. It is the ultimate achievement of newspeak that requires a continuous alteration of the past made possible by a system of controlled thought.
Every major claim made by those who would profit, either financially or ideologically, from wind technology is replete with Owellian doublespeak.…