“We should never forget that the oil industry, whatever its problems (and most of those are caused by bad government policies) is the single most vital industry in the world.”
This election year, America faces many crucial legislative choices in the oil/gas industry–and the PR strategy of oil companies will certainly affect the outcome.
What should oil company executives do to improve their industry’s reputation and secure their freedom to produce the lifeblood of civilization?
Unfortunately, the conventional answer is: pretend they’re not oil companies. BP’s John Browne some years ago infamously declared his company’s aspirations to be “Beyond Petroleum”–a slogan that obviously does not aid the industry’s desire for more petroleum drilling rights. (BP, to its credit, no longer trumpets this slogan, which defaults BP back to the implicit original, British Petroleum.)…