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The Rebranding of Global Warming (Demoting an exaggerated issue)

By Ken Maize -- May 14, 2012

“This may be less a rebranding than a full-scale retreat. The message that the climate is falling around mankind’s head … has failed to gain much political traction across the nation. In the process, the environmental movement has lost much of its luster and credibility.”

National environmental groups, conceding that global warming has lost much of its heat as a political issue, are now engaged in what the political online magazine Politico describes as a “rebranding.” Says Politico, “There’s been a change in climate for Washington’s greenhouse gang, and they’ve come to this conclusion: To win, they have to talk about other topics, like gas prices and kids choking on pollutants.”

For the power business, this could turn out to be a positive development. It might expunge carbon dioxide from the regulatory libretto and refocus the ongoing opera bouffe on familiar themes.…