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Remembering 'Green' Enron (Part II: Corporate Social Responsibility)

By Robert Bradley Jr. -- December 2, 2011

[Ed. note: This week marks the 10th anniversary of Enron’s bankruptcy filing (December 2, 2001). Enron’s view of energy sustainability drives the Obama Administration today. Yesterday, this series looked at Enron’s Kyoto moment.]

In the fall of 2001, Ken Lay set the tone for what would be Enron’s last Environmental, Health, and Safety Management Conference:

We believe that incorporating environmental and social considerations into the way we manage risk, govern our projects, and develop products and services will help us maintain our competitive advantage. As we move forward, we will leverage our intellectual capital and innovative capabilities to promote sustainable business practices around the world.

At this meeting, Enron’s Corporate Social Responsibility (CSR) task force listed its “Accomplishments to Date,” which were:

  • Secured board oversight of social/environmental performance
  • Expressed support for Universal Declaration of Human Rights
  • Completed corporate responsibility task force
  • Developed and pilot-tested human rights audit
  • Developed security and human rights guidelines
  • Established formal partnerships with WBCSD [World Business Council on Sustainable Development], IBLF [International Business Leaders Forum], and CI [Conservation International]
  • Identified language to strengthen code of ethics
  • Providing project support—Calypso, Transredes, Dabhol and Cuiabá
  • Responding to stakeholder concerns on an ongoing basis

The goals for 2002 included:

  • Formally adopt CERES Principles
  • Complete indigenous peoples’ policy
  • Specify social/environmental expectations in formal relationships with vendors and contractors
  • Review results of stakeholder survey and develop strategy to address outcome
  • Create awareness of social/environmental trends among [Enron’s] origination and investment groups
  • Add corporate responsibility performance attribute to PRC [Performance Review Committee] process
  • Present task force recommendations to Dr.