The following is the beginning of “The Moral Case for Fossil Fuels: the Key to Winning Hearts and Minds”—my soon-to-be published manifesto on how fossil fuel companies can neutralize attackers, turn non-supporters into supporters, and supporters into champions. I’ve been been circulating it among our clients.
If you know someone in the industry who would benefit from this, please share it with them.
Imagine that you are talking to the CEO of a tobacco company. He is trying to deal with the endless political and legal attacks on his industry. He tells you that he can win back the hearts and minds of the public by doing the following: