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North Face vs. Energy Reality, Business Civility

By Adam Anderson -- December 17, 2020

Editor Note: Adam Anderson, CEO of Innovex Downhole Solutions, wrote the letter below to Steve Rendle, CEO of North Face’s parent, VF Corporation, in response to the latter’s refusal to fulfill a shirt order for the oil and gas company. Mr. Rendle has not responded to date. The title above was chosen by the editors, not the author.

“I think this stance by [North Face to not fulfill our shirt order] is counterproductive virtue signaling…. We should be celebrating the benefits of what oil and gas do to enable the outdoors lifestyle your brands embrace. Without Oil and Gas there would be no market for nor ability to create the products your company sells.”

I am proud to be the CEO of Innovex Downhole Solutions.  We are an industry leader providing tools and technologies to service oil and natural gas producers worldwide. …