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Remembering When Enron Saved the U.S. Wind Industry (January 1997)

By Robert Bradley Jr. -- January 19, 2010

January 7, 1997, some 13 years ago, was one of the worst days in my 16-year career at Enron. Enron had already entered into the solar business (1994) in partnership with Amoco (Solarex), and the U.S. wind industry was on its back. Zond Corporation was struggling, and rival Kenetech had recently suspended its dividend and was on the way to  bankruptcy. Enron bought Zond on this day and renamed it Enron Wind Company.

Enron Wind would never turn a profit, and it would be sold in May 2002 by the bankrupt parent to GE. (GE and Enron would have other ominous parallels.)

Enron came in at just the right time for a troubled, undeserving industry by

  1. Putting a big-name corporation in the U.S. wind industry for the first time;
  2. Issuing countless press releases on ‘wonderful’ green wind for the next several years; and
  3. Successfully lobbying Texas politicians to enact the most strict renewable mandate in the country in 1999.