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Why Is Clean, Cheap, Conventional Energy a Hard Sell? (Part 1)

By Wayne Lusvardi and Charles Warren -- June 5, 2014

“Capitalism, as an institutional arrangement, has been singularly devoid of plausible myths; by contrast, socialism, its major alternative under modern conditions, has been singularly blessed with myth-generating potency. No theory of capitalism can bypass this, so to speak, mythological inequality between the two modern systems of socioeconomic organization.”

– Peter Berger, The Capitalist Revolution: Fifty Propositions About Prosperity, Equality, and Liberty.

Why is it so difficult for cheaper, cleaner electricity— from nuclear and hydroelectric power, to cheap, lower-polluting natural gas-fired power—to compete in the ideological culture wars against crony-capitalist, semi-socialized renewable energy?

We would offer that one of the most helpful frameworks for answering this question comes from one the most unlikely of disciplines: sociology. Sociology in general is, accurately, perceived as antagonistic to rational economic electricity. But we are here referring to Peter L.