An odd thing happened during Sunday night’s Superbowl game: Joe Romm at Climate Progress and I came to the same conclusion regarding an environmentally controversial Superbowl commercial. We both thought the advertisement portraying Audi’s ability to thrive in an environmental police state with its ‘clean diesel’ technology missed its mark here in the U.S., at least among left-of-center environmentalists.
Sure, Romm wanted the Saints and I the Colts in the big game … and Joe would probably like the environmentalist police portrayed in the commercial, while I’d hate it. But still, there were areas of agreement between us, including on the practice of so-called greenwashing.
As Romm puts it, casting a scurrilous aspersion on the appropriateness of Germanic humor:
I’m not sure the German car company understands that the idea of “Green Police” they are spoofing is, in fact, precisely what many conservatives in this country actually think is the primary reason people who care about the environment—the apparent target audience of this ad—are trying to get the nation to take action on global warming.