[Editor note: Part I in this series examined praise for BP and Enron from the Worldwatch Institute. Part III examines a Harvard Business Review article linking BP’s ‘beyond petroleum’ strategy to special government favor, including drilling on government domain.]

Consumer boycotts of Shell and pressure from Greenpeace … [and] speculation that Shell might shift its position on climate change led BP CEO John Browne to look more closely at climate change. He decided to set a new company policy that would set BP apart from the competition—the product differentiation strategy.

– Gary Gardner, “Accelerating the Shift to Sustainability.” In Worldwatch Institute, State of the World 2001 (New York: W. W. Norton, 2001), p. 101.

With great big blobs of oil washing up on the shore, it is almost comical—no, it is comical—to see some of BP’s erstwhile friends in academia and other centers of high-minded thought running for cover.

“Stephen H. Schneider, a climate researcher and Stanford professor who wrote the first popular book on global warming, said [that Browne’s] speech was a welcome change of direction for an industry that has, until now, denied that global warming is a problem. ‘They’re out of climate denial,’ Schneider said.”

– Quoted in Glennda Chui, “BP Official Takes Global Warming Seriously,” San Jose Mercury News, May 20, 1997, sec. A. 20.

Then BP CEO John Browne’s speech at Stanford University in May 1997 marked the beginning of the company’s “green” (or to critics, greenwashing) approach to product differentiation and corporate governance. Left environmentalists applauded heartily–and would continue to do so until the Deepwater Horizon accident of April 2010.

Browne’s speech began by begging the question and proceeded to a non sequitur.…

[Editor note: Some analyses are worth revisiting, including this book review in the  Energy Journal of Cutler Cleveland, ed., Encyclopedia of Energy (6 volumes, Elsevier). Bradley shared his review with Professor Cleveland, who stated his surprise that it passed peer review. The reader can the judge the quality of the review in six years’ hindsight.]

This is the Hummer of energy books. The Elsevier Encyclopedia of Energy is almost twice as large as two predecessor energy encyclopedias combined. The price tag is commensurate. This set is only for the wealthy, the addicted, large libraries, and paid-in-kind reviewers.

Encyclopedia editor Cutler Cleveland, an ecological economist, introduces the compilation (p. xxxi) as “the first comprehensive, organized body of [energy] knowledge for what is certain to continue as a major area of scientific study in the 21^st century.”…

[Editor note: Bryce’s Power Hungry, released today, is his second book on energy after Gusher of Lies and fourth book overall.]

In his brand new book Power Hungry, energy journalist and Austin apiarist Robert Bryce marshals many numbers to plainly show how modern culture exacts power from energy to save time, increase wealth, and raise standards of living. Bryce also dispenses common sense to citizens and policy makers for an improved environment, a more productive economy, and a more enlightened civil society.

Inspired by enegy writings of Rockefeller University’s Jesse Ausubel, and the University of Manitoba’s prolific Vaclav Smil, he makes the case for continuing down the path of de-carbonizing our machine fuels—a process begun two hundred years ago when we turned from wood to fossil fuels and huge reservoirs of impounded water.…