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T. Boone Picken’s Little Green Deal (remembering a stillborn crony scheme)

By Robert Bradley Jr. -- February 19, 2019

Mr. Pickens’s original vision had something for everyone. First he would build a wind farm in Texas with 2,700 turbines costing upward of $10 billion. That would pump power into the national grid, allowing huge amounts of natural gas to be diverted from power plants to newly equipped cars and trucks. The result, he promised, would be a sharp reduction in the country’s dependence on Middle East crude.”

“‘This to me is like a war without guns,’ says Mr. Pickens….” 

– Neil King, Pickens’s Windmills Tilt Against Market Realities, Wall Street Journal, January 13, 2009.

A decade ago, a rent-seeking, vainglorious Texas oil man named T. Boone Pickens spent tens of millions of dollars to promote what today might be called the Little Green Deal. It was nicely summarized in the Wall Street Journal at the time by Neil King, Pickens’s Windmills Tilt Against Market Realities.

Subtitled “Texas Oilman’s Plan for Renewable Energy Faces Strong Headwinds as Oil Prices Subside and the Credit Crisis Makes Landfall,” King’s feature is worth revisiting as one of many strands of what today has evolved into a socialist, totalitarian hodgepodge know as the Green New Deal.

There are many lessons to be learned from T. Boone’s ill-fated, expensive, distracting venture. Here are several:

  • Industry cronyism, from Ken Lay to T. Boone to James E. Rogers, gave the Progressive Left plenty of cover to get going and incrementally get to where they are now, Green New Deal et al.
  • The old “energy security” argument against oil imports, long considered a “market failure,” never strong, was refuted by the very ingenuity that T. Boone himself was incapable of comprehending. 
  • Bad ideas have many roots, even from those who would otherwise extol the virtues of free markets and competition.
Neil King’s 1,400-word article from 2009 follows to get the full flavor of Pickens’s mega-ego and the scheme itself:

He boasts his own self-declared army and the support of 13 governors, 53 congressmen and 180 mayors, along with the Sierra Club and the American Lung Association. He has plugged his cause on countless news shows and spent $60 million of his own money on a massive ad spree.

Now T. Boone Pickens is about to find out which has more oomph: all of the above, or a $100 drop in the price of oil.

The flinty Dallas billionaire is going all out to sell lawmakers and the next administration on his plan to wean the U.S. off Middle East oil by ramping up the use of wind power and natural gas.

Trouble is, energy markets, and a fair share of skeptics, keep tilting against him.

When the 80-year-old oil magnate launched his vaunted Pickens Plan on July 8, crude oil was at $136 a barrel and rising. Crude has since slumped to below $40 a barrel, as have public concerns over oil supplies and the urgent need for alternatives.

“Cheap oil doesn’t help,” says Mr. Pickens, who predicted in July that oil would never again dip below $100 a barrel. “It just means we have to work harder.”

Not since fellow Texas oilman [sic] H. Ross Perot dropped $65 million on his 1992 presidential quest to block the North American Free Trade Agreement and rid the country of its national debt has any lone citizen thrown similar cash and zeal into a public cause.

“This to me is like a war without guns,” says Mr. Pickens between a flurry of meetings one recent morning in his hotel suite across from the White House.

The folksy Oklahoma native and his much-touted energy plan have hit some rough spots recently. Mr. Pickens now hopes that a last burst of advertising, plus grassroots help from his growing legion of volunteers, will get the new Congress to turn at least parts of his plan into law. He is in Washington Tuesday to meet with lawmakers, including House Speaker Nancy Pelosi.

Mr. Pickens’s original vision had something for everyone. First he would build a wind farm in Texas with 2,700 turbines costing upward of $10 billion. That would pump power into the national grid, allowing huge amounts of natural gas to be diverted from power plants to newly equipped cars and trucks. The result, he promised, would be a sharp reduction in the country’s dependence on Middle East crude.

But the credit crunch gutted the wind project’s financing, putting all those turbines on hold. “The wind stuff is deader than hell right now,” he concedes.

By October, the value of Mr. Pickens’s own equity hedge fund, BP Capital, fell by around 60% from its peak in late June.

Mr. Pickens suffered another jolt in November, when California voters resoundingly defeated a ballot measure he supported to put $5 billion in bond money into promoting natural-gas vehicles in the Golden State. Mr. Pickens’s own company, Clean Energy Fuels Corp., the country’s largest owner of natural-gas filling stations, sponsored the plan and put up $19 million to back it.

Then there was the long swoon in oil prices, which have now driven fuel costs down to their lowest level in years. Mr. Pickens pitched his plan as the best way to slash the country’s foreign-oil tab by a third within 10 years. Plunging prices managed to do that work, it turns out, in less than six months.

A rangy man who still works out almost every morning, Mr. Pickens banks heavily on his own mystique for bucking adversity and making vast fortunes. “I have lived through 14 presidents, one Depression and as many booms and busts as you can imagine,” he says in his most recent TV spot, set to air extensively in the Washington area this month.

A lifelong Republican who helped fund the Swiftboat attacks on Sen. John Kerry during the 2004 presidential campaign, Mr. Pickens took his plan first to President Bush. The two men met in the Oval Office in April.

“The president sat and listened for an hour and a half,” Mr. Pickens says. “And then nothing happened. No call back. Nothing. So I decided to do it myself.”

He didn’t fare much better with the two presidential nominees. When he sat down with Sen. John McCain in August, the Arizona Republican chastised him for “trying to pick winners” by so openly favoring natural gas. President-elect Barack Obama seemed more amenable when the two met in a hotel conference room in Reno, Nev., a few weeks later.

Mr. Pickens sketched out his plan in series of pie charts on a white board. “He didn’t do any back flips or anything but he did seem to like what I was saying,” Mr. Pickens says.

Mr. Pickens hasn’t been shy about tweaking his plan to keep abreast of critics and the collapsing market. He first proposed that Congress mandate that all new fleet vehicles run on natural gas. That went down with a loud thud among critics such as Fred Smith, chief executive of Fedex Corp., whose massive fleet includes 672 aircraft and more than 80,000 motorized vehicles.

Mr. Smith, who declined to comment, argues that the best way to curb America’s oil use is to convert to electric cars and delivery trucks. He opposes the Pickens plan’s heavy focus on natural gas, saying it would require onerous additions to the country’s infrastructure 

and deepen the reliance on fossil fuels. An influential group of corporate CEOs and former generals that he co-chairs, called Securing America’s Energy Future, is of the same view.

So Mr. Pickens shifted his focus to the country’s truckers, saying that all new long-haul trucks should be required to run on natural gas. That didn’t sit well with former Kansas Gov. Bill Graves, who heads the American Trucking Association.

“How do you just airlift in the infrastructure to make this happen?” he said.

Mr. Pickens has recently taken to labeling his critics as un-American. Mr. Graves got the full dose.

“Bill, I just want to warn you on this,” Mr. Pickens said, putting down his fork. “I’m going to 

make you look unpatriotic for supporting foreign oil. I just want to make sure you understand that.”

Taken aback, Mr. Graves pointed out raspberries and croissants arrayed before them. The foreign oil helped deliver the food, he said. “We wouldn’t have any of this here if our trucks hadn’t delivered it,” he said. “So what’s more patriotic, Boone?”

Since July, Mr. Pickens has logged more than 300 hours aboard his personal jet and spent five days a week outside of Dallas. His office says that, to date, word of his plan has reached 1.8 billion U.S. newspaper readers and TV watchers — every American, that is, six times over.

Mr. Pickens is also amassing a nationwide cadre of supporters, including a “Pickens Army” of 1.3 million online adherents. One such foot soldier is Ryan Jones, a 32-year-old automation student at Idaho State University in Pocatello. The goal is to have one designated foot soldier in all 435 congressional districts. Mr. Jones, who helped convert Pocatello’s mayor, is now planning a recruitment party at the local brewery to “get some people signed up,” he says.

Some top lawmakers credit the Pickens publicity barrage for solidifying support for updating the U.S. electricity grid, among other things. Majority Leader Harry Reid once labeled Mr. Pickens a “mortal enemy” but now calls him “a pal.” Mr. Reid talks with Mr. Pickens every few weeks, aides say, mainly to update him on energy-related legislation.

Still, for all his labors, Mr. Pickens appears likely to fall short in his quest to force some mass conversion to natural gas-fueled transportation anytime soon. Legislation now in the works, top congressional aides say, will probably include some tax incentives to get companies to reduce their oil consumption, but not much more.

Mr. Pickens promises to push on. “We’ve been on this energy yo-yo for 40 years,” he says. “We are going to pay an unbelievable price if we don’t get this right.”


  1. Daniel Ulseth  

    I heard T. Boone speak at an energy conference in Las Vegas in 2009 right about the time he was touting his “Pickens Plan”. It’s about energy density and the use of the best resource for the purpose needed.

    Here we are 10 years later and we have found more reserves than anyone at that conference could have imagined or predicted. And they were the “experts”.


  2. Jim Lutz  

    T. Boone Pickens appeared on a morning show not long after he aborted his Wind Initiative. During the interview he was asked about his purchase of a whole lot of wind turbines and he lamented that they were still on crates and were for sale “cheap”.

    He also made the quote, “I lost my ass in the wind business.” This was before there were huge subsidies.

    Another of his compatriots, Warren Buffett, is also a big investor in wind power. However, he is only in it to offset his profits with tax incentives given out by the government. His quote is, “Wind power only make sense as long as there are subsidies. Without them building wind turbines is senseless.”


  3. Kristi  

    When T. Boone couldn’t get his turbines into Texas, his next target was Goodhue County, MN. My rural neighbors and I fought this from 2008 to 2013.

    In the end, Pickens claims he spent $15 million trying to get a permit to install wind turbines in three townships. He met with then- Governor Tim Pawlenty to create a quid-pro-quo agreement that T. Paw would get him his state permits, and T. Boone would fund T. Paw’s presidential bid.

    The money, political power and the power of the State of Minnesota were arrayed against us – and we won. It was a true David and Goliath fight. And Jim Lutz – you are wrong about the subsidies. The federal Production Tax Credit (PTC) has been around for about 25 years. When T. Boone came to Goodhue County, he was hoping for the stimulus cash in lieu of the PTC (1603 grants) – about $1 million per turbine when the project goes into operation.

    When he missed the window for the 1603 cash, participating land owners no longer wished to participate, and he was required to apply for the nations first eagle take permit (permit to kill bald and golden eagles), his interest started to wane. And then the project finally died thanks entirely to the relentless work by rural citizens. He announced that he lost his ass in the wind industry when he failed HERE in Goodhue County.

    We still hold an annual “Gone is the Wind” party.


  4. A Legacy of T. Boone Pickens: Political Capitalist - Master Resource  

    […] Multiple MasterResource posts have detailed the multiple energy plans of T. Boone (below), including one I penned earlier this year: T. Boone Picken’s Little Green Deal (remembering a stillborn crony scheme). […]


  5. thomas Miller  

    Welcome to America, where the dreams never End! Now we Produce RNG a Cleaner source of Natural Gas from Various Sources, Trash Dumps and Horse Crap and it Burns Cleaner then anything we Have… Wow you want to talk about Great New Green Deal. Thank God for the Dreamer in this Great Country we Call Home.. The United States of America.


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