[Editor note: Part II’s video on Jane talking about wind energy with her town supervisor is tomorrow.]
In my thirty plus years of working on environmental issues, I’ve learned a few things. One is that our “representatives” are often anything but. Another is that government bureaucrats have little interest in taking initiative, no matter how much sense it might make.
Yet another is that “environmental” organizations are much less interested in the environment then they might lead you to believe.
Yet still another insight is that active support from a sufficient number of citizens can be enough to offset these other liabilities. Put another way, if we do not get sufficient support from fellow citizens, our campaign objective has little chance for success. Phrased differently: the success of our campaign has more to do with the support we get, than the merits of what we are trying to do. Once this reality has sunk in, it should be clear that educating the public is of paramount importance.
So how to best do that is the $64,000 question. (Remember when that was a LOT of money?)
My New Video
I’m a scientist, not a PR expert, so this is not my field of expertise. However, through trial and error I have picked up some ideas over the last thirty plus years. For one thing, I have found it best to be FOR something, rather than AGAINST something else. Taking a positive approach resonates with most people.
Another key ingredient is the KISS principle — to keep it simple stupid.
Putting things into perspective, using some humor, and employing analogies are also powerful and useful in getting a message out. Then there is the question: HOW do you get your well-expressed good ideas out to the public? Clearly using the widest variety of media would seem to be the way to go. Exactly how to do that is what I have been investigating for awhile now.
My latest forage is into animated (avatar?) videos. My first one is addressing one of the most common queries I get: Please give me a simplified overview of the industrial wind energy situation!
So here is my attempt to write a script and then produce, direct and edit a corresponding video — all within the fairly narrow constraints of the software (about 7 minutes).
I look forward to your comments.