A Free-Market Energy Blog

Why I’m Still Not a Member of the Solar Energy Industries Association

By David Bergeron -- October 22, 2015

“On-grid solar is a perfect storm for taxpayers: concentrated benefits for the industry, diffuse cost for ratepayers and taxpayers, and a strong positive public sentiment for solar created by energy Malthusians.”

I have been a passionate solar energy enthusiast since I was 13 years old. My 8th grade science project was a solar powered car. I read everything I could about fuels cells, solar cells, microwave beaming solar-powered satellites, battery chemistry, ocean thermal energy, wind power, and compressed gas storage.

In college, I studied engineering focusing on solar energy. I now run a solar company in Tucson, AZ which I started 16 years ago. SunDanzer Refrigeration designs, manufactures, and sells solar-powered refrigerators for off-grid use and vaccine storage. My solar refrigerator design was recently selected as NASA’s Commercial Invention of the Year for 2011.

I am a free-market entrepreneur. I serve a market niche, the off-grid home or business. This is where you cannot plug it in but must rely on the sun directly to power your necessities or conveniences. As such, we are the next best thing energy-wise to dense energy that you better know as oil, gas, and coal.

This said, I am not a member of the Solar Energy Industries Association. Nor will I join until SEIA gets out of the crony capitalism business and represents the sustainable solar industry, the off-grid market populated by willing buyers and sellers with taxpayers and on-grid consumers left alone.

Some Background

As recently as a decade ago, a good part of the solar industry was following a healthy free-market path. Solarex in Maryland turned a profit under the direction of Harvey Forest. But around 2006, the federal government began heavily subsidizing solar installations.

From that grew net metering laws and other state and utility subsidies for what otherwise was uneconomic energy.   By 2010 or so, I could have almost 90% of my solar home system paid for with free subsidy money.

But of course the money is not free. It is taken from the pockets of ratepayers and taxpayers to subsidize on-grid solar home systems, which are really feel-good installations of the more affluent.

The more I learned about this new artificial solar industry, the more disturbing I found it to be. On-grid solar is nowhere near a break-even economic proposition. It is a very expensive and futile means of reducing CO2. Its job-creation argument is hollow in terms of opportunity cost given that there is no free lunch in the real world of economic scarcity.


Artificial, uneconomic solar jobs are a drain on national productivity, not a benefit. But groups like Solar Energy Industries Association do not seem to have the engineering and economic understanding to recognize this. They shamelessly promote a crony capitalism-driven industry bent on plundering taxpayers for their selfish benefit.

SEIA, founded in 1974 for Washington D.C. advocacy, grew from 8 to 45 employees before merging with Solar Alliance (founded: 2007) in 2012. Layoffs of one-third followed.

Government creates unsustainable booms with resource decisions that otherwise would not be made by private entrepreneurs and willing consumers. Both the boom and the bust are preventable and, in retrospect, regrettable.

Good Solar–Give Us Liberty

Solar is a great field. Many hardworking entrepreneurs have and will continue to strive in free markets to make products that meet real needs. My own company is on a high-growth mode from niche off-grid applications; we have no rooftop business that will inevitably go through a boom/bust cycle according to political favors or a retrenchment thereof.

But rather than taking that honest path of hard work, SEIA takes the easy way and runs to legislatures and agencies to lobby for laws which immorally take money from hardworking citizens and give it to industry under the guise of helping the planet.

On-grid solar is a perfect storm for taxpayers: concentrated benefits for the industry, diffuse cost for ratepayers and taxpayers, and, yet, a strong positive public sentiment for solar created by energy Malthusians.

SEIA can count me out. I’d rather work on something that really benefits my neighbors and the planet. But I’d be happy to join this organization if it right-sizes to serve the off-grid solar entrepreneurs.


  1. Perfect storm for solar  

    […] Bergeron explaines: Why I’m Still Not a Member of the Solar Energy Industries Association even though he runs a solar oriented business in […]


  2. Sreeni  

    Interesting to know that solar industry is profitable. I am interested in a venture in India where it is hot most out the year. I would like more information on technology that would help build a sustainable solar farm.


  3. Utility-Scale Solar, Part 2: Failed Promise | Raymond Castleberry Blog  

    […] competitiveness, not press releases, must decide winners and losers. Off-grid solar, in fact, has a free-market niche unlike grid-connected solar. Such remote electricity does not require government involvement. This […]


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