“Greedy capitalism got the blame for Enron, but Enron was anything but a free-market corporation…. They were gaming the system, using politics for their own interests. That’s not free-market capitalism. That’s political capitalism.”

– Robert L. Bradley, Jr. Quoted in Leigh Brown Perkins, “Energy Surge: Robert Bradley ’77 Profile, Rollins College Magazine, Fall 2009.

The end of Enron was an unlikely new beginning for Robert Bradley ’77.

After 16 years at the energy giant, the last seven as a public policy analyst and speechwriter for CEO Ken Lay, Bradley found himself stranded when the company imploded in a firestorm of shady dealings. Like most people at Enron, he never saw it coming. “As with most Enron employees, my equity was in company stocks,” he said. “So I not only lost my job, I lost my financial cushion.…

[This interview of Robert L. Bradley Jr. by Stephen Hicks (website here) is part of a series: Part I (Libertarianism and Energy); Part II (Expanding Energy Horizons); and Part III (Enron as a Political Company).]

Kaizen: You mentioned that Enron was also involved in lots of alternative energy sources—wind power, solar power, “green” energy, and that it was one of the first at the political table. Did Enron think that with the right kind of farsighted investment the new energies could be profitable?

Or was this again part of a political strategy: Alternative energy was a political favorite, certainly during the Clinton Administration years, when Al Gore was vice president? So Enron is getting a seat at the table; and whether alternative energy actually succeeds or not, it’s a good business strategy at least in the short term.…

[Part III of an interview of Robert L. Bradley Jr. by Stephen Hicks (website here). Part I (Libertarianism and Energy) and Part II (Expanding Energy Horizons) have been published.] 

“Ken Lay lives in Jim Rogers! The master of the regulation game for natural gas transmission brought Lay’s get-out-in-front political strategy from Enron to a company called Public Service Company of Indiana, which became Cinergy, which was bought by Duke Energy. Rogers positioned his coal-laden company as very concerned about climate change and wanting cap-and-trade regulation.”

Kaizen: Enron operated in a highly mixed political and economic environment. In the decades that Enron was operating—the 1980s through the early 2000s—to what extent was the U.S. energy market a free market, and to what extent was it regulated economy?

Bradley: The energy industries—oil, natural gas, and electricity—have all been politicized.…

Windspeak: Language used by those who profit financially, politically, or ideologically from wind technology that disguises, distorts, or reverses the meanings of words in order to promote the technology. Oxymorons, which combine incongruous or contradictory terms, abound in windspeak—viz, windpower, wind capacity, responsible windpower (double oxymoron), windfarms, windparks, wind jobs, wind reliability workshops, and wind as alternate energy. Generally any claim made for the technology in windspeak produces the virtually opposite effect in reality.

With the right story and no accountability, Madison Avenue can sell fantasy wholesale. Rock Hudson’s ad executive did just this 50 years ago in the charming send-up to our commercial culture, Lover Come Back, when he successfully marketed a non-existent product, VIP.

Nothing illustrates this idea better than the au courant fantasia about wind technology, where public relations legerdemain has deployed the power of windspeak to give wind a complete makeover, transforming a klutzy pretender into a seemingly benevolent superhero unbound by the laws of physics and even its own history.…