Sunnova Hype pre-Bankruptcy
By Robert Bradley Jr. -- May 8, 2025“Our Founder and CEO John Berger reminds us why this event is so pivotal: Sunnova and our dealer partners are uniting to tackle the U.S. power demand shortage with American-made solar solutions.🤝”
Previous posts (here, here, and here) have detailed how a second-hander company, trying to be all things to all people, and living off of special government subsidies, was a liability parading as an asset. Sunnova was never profitable, and the only winners among the countless thousands involved with the company were founder and CEO John Berger (inflated salary and cashouts) and some other executives paid for misallocating resources.
Having been at Enron from the beginning to the end, and seeing the similarities of Enron and Sunnova (both went down with the lights on), and knowing Berger was a Ken Lay-alike, I gathered (below) some pictures of the company’s hyperbole in action.
“At the 2025 hashtag#SunnovaSummit, Sunnova leaders Meghan Nutting, Paul Mathews, and Michael Grasso spoke to a common theme: despite headwinds, the industry’s outlook remains bright.”
“Solar is powering America in both red and blue districts, and is the fastest, most efficient solution to growing energy demand. Sunnova is a passionate advocate for meeting energy demand and remains dedicated to providing consumer choice through unparalleled service and technology offerings.”
“”We are fighting for what we’ve built together – and what we have built matters. This is about the customers, the industry. We have to keep fighting together.” – John Berger, Sunnova Founder and CEO, during his State-of-the-Union address.
“John highlighted the state of Sunnova, the evolving energy landscape, and the road ahead—emphasizing the critical role dealers play in driving the future of energy.”
“Our Founder and CEO John Berger reminds us why this event is so pivotal: Sunnova and our dealer partners are uniting to tackle the U.S. power demand shortage with American-made solar solutions.🤝”
2024 Christmas Party
“As we wrap up another incredible year, we’re filled with gratitude for our amazing customers, partners, and dedicated team. Your trust, hard work, and commitment to a cleaner, brighter future inspire us every day. hashtag#WeAreSunnova“
“We want to extend our deepest gratitude to our amazing team this hashtag#ThankfulThursday.🧡”
“Every day, you bring your energy, passion, and commitment to making Sunnova a leader in clean energy solutions. From innovative thinking to going the extra mile for our customers, you make Sunnova stronger and better.”
“#TeamSunnova gathered for our Q3 Town Hall to reflect on a quarter driven by dedication and hard work. As we strive to deliver clean, affordable, and accessible energy to our customers, we’re heading into the year’s final stretch more motivated than ever to raise the bar. Here’s to finishing the year strong and bringing our shared vision of a cleaner energy future to life.”
Notice “by the numbers” above. Unprofitable companies try to chalk up moral victories, while hiding the bottom lines and the analysis behind them. Enron was great at that–so was Berger’s Sunnova.