‘Big Oil’ and Early Solar: Trying and Failing

By Robert Bradley Jr. -- August 19, 2025

Solar is hardly an infant industry, as documented here and here. And ‘Big Oil’ tried to make it economic a half century ago–and failed. A six-year-old article, “How Big Oil Of The Past Helped Launch The Solar Industry Of Today, by Andrea Hsu tells the story, one that is pertinent today given the bust of the industry (see tomorrow’s post). She begins:

Renewable energy has gotten so cheap that even oil giant Exxon Mobil, which reported $20.8 billion in earnings in 2018, is getting in on the savings. Over the next couple of years, Exxon Mobil will begin purchasing wind and solar power in West Texas, part of a 12-year agreement signed late last year with the Danish energy company Orsted. The plan is to use cheap, clean electricity to power Exxon Mobil’s expanding operations in the Permian Basin, one of the world’s most productive oil fields.

Was this economics or greenwashing? If it was economics, or almost so, the Investment Tax Credit (ITC) was responsible, which allowed an immediate 30 percent tax write-off.

Hsu continues by delving into history:

It’s not the first time economic considerations have led the company to explore the possibilities of solar. Half a century ago — before climate change was a topic of much discussion and before Exxon was accused of deceiving shareholders and the public by downplaying the risks of climate change, prompting investigations and lawsuits — the company then known as Jersey Standard funded groundbreaking research into solar photovoltaic technology, which converts sunlight into electricity.

Continuing:

Other oil companies would follow. While the amounts spent by these big firms were tiny compared with their vast resources, these early, critical investments in solar technology laid a foundation for what is now a growing, multibillion-dollar industry.

Why this interest by Exxon?

Exxon’s interest in solar was piqued at a time when it was unclear whether there were fortunes still to be made from fossil fuels. “The origin was actually a strategic one,” says Adam Louis Shrier, 81, a chemical engineer who spent 25 years at Exxon working in various commercial, technical and corporate positions.

Soaring demand for oil through the 1960s drove concerns about the U.S. oil supply. Inside Exxon, there were discussions about whether the company was becoming overly dependent on the countries that had formed OPEC.

“What if these producers start jacking up the price and our market dries up?” Shrier, who began working at Exxon in 1963, remembers people asking. “What can we do if we can’t be in the oil business at all?”

Peak Oil and Peak Gas, a mirage brought on by domestic price and allocation controls on crude oil and oil products, as well as on natural gas, was the culprit. Worst, Exxon felt a need to get out of its core competency into alternative energy and non-energy businesses.

As early as the 1960s, Shrier says, Exxon executives said, “We’ve got to diversify.” Exxon began looking into side businesses such as office machinery and word processing. Shrier, who had been in the company’s central engineering operation, was put in charge of nonconventional energy.

Elliot Berman tests solar arrays on the roof of Solar Power Corp.’s offices. Solar Power Corp. via John Perlin

Berman’s Story

Hsu continues:

Part of Shrier’s portfolio included overseeing a new research unit headed by a photochemist named Elliot Berman. In 1970, Berman had approached Exxon with an idea that other companies had passed on: figuring out how to build a solar panel that would be economic for use on Earth.

Solar cells had been used successfully in space since 1958, when a solar-powered transmitter was launched aboard the satellite Vanguard 1. Berman was among those who believed that solar photovoltaic technology had great potential on Earth, where millions of people lacked electricity.

“Here’s the sun. Here are the people,” says Berman, who is 89 now. “All you have to do is figure out a way to put the two things together.”

Uncompetitive Cost

Hsu then explains the failure of solar in the energy-troubled 1970s, even when a 10 percent ITC was in effect.

The big challenge was cost. Manufacturing silicon — the material of choice for solar photovoltaics — was exorbitant. The solar cells being sent into space cost more than $100 per watt. For solar to be successful on Earth, Berman knew he had to bring the cost down to a fraction of that. He aimed for $10 per watt. (Today the cost is estimated to be less than 50 cents per watt.)

His small research team began searching for a material that would be significantly cheaper than silicon. At the same time, he needed to prove that solar could work commercially on Earth.

One particularly compelling idea emerged from a trip to one of Exxon’s oil platforms in the Gulf of Mexico. The oil platforms were required to have navigation aids — foghorns and flashing lights, all powered by batteries. The batteries didn’t last long, and replacing them was a big expense for Exxon, not to mention an environmental hazard. The spent batteries were sometimes disposed of in the ocean, Berman says. Solar would be cheaper, he told the company.

Exxon’s First Try: Contracting

“To speed development of a product that Exxon could market,”

Berman looked to buy ready-made silicon solar cells. He approached someone he knew at one of the space program’s solar cell manufacturers, who readily agreed to Berman’s desired price of $10 per watt. “So I gave him a purchase order for $100,000,” he says. “Remember, I was at Exxon. I could write big checks!” But the seller couldn’t deliver. What he had were space rejects, slightly imperfect solar cells that Berman believes would have been fine for terrestrial use — but there weren’t enough of them.

Exxon’s Second Try: In-house

Hsu continues:

After a fruitless search, Berman concluded that his team would have to make its own solar cells. A breakthrough in cost came when they figured out they could use silicon castoffs from the semiconductor industry. Imperfect silicon wafers may have been problematic for electronics but made little difference in the efficiency of solar cells, Berman discovered.

In 1973, the Exxon-funded Solar Power Corp. began manufacturing and shipping its first product: five silicon wafers on a circuit board encased in silicone rubber. These solar panels provided power in the U.S. and abroad — in places as far-flung as Australia and Mali — to oil platforms, mountaintop telecommunications stations, recreational boats and rural villages where solar energy was used to pump water.

“I think Elliot’s most brilliant thing was to delineate all the markets that existed for solar at even the relatively high price that it was,” says John Perlin, author of Let It Shine: The 6,000-Year Story of Solar Energy. “The real breakthrough of Elliot — with the help of Exxon — was planting the flag of photovoltaics throughout the world.”

Hsu provides the (neo-Malthusian) context:

Meanwhile, back in the U.S., the energy crisis of the 1970s was unfolding. The 1973-1974 oil embargo sparked fuel shortages and long lines at gas stations. In 1977, President Jimmy Carter warned the nation: “The oil and natural gas we rely on for 75% of our energy are simply running out.”

What wasn’t running out was sunlight. Using solar power to fulfill the world’s energy needs seemed like an ever more promising option. Exxon ran a print and television ad campaign with the slogan “Energy for a strong America,” showcasing various ways the company was working to secure energy for the country — with solar featured alongside coal and nuclear power.

At the same time, Exxon had competition on the solar front. Looking to diversify its holdings in a time of uncertainty, Los Angeles-based oil company Atlantic Richfield acquired a solar company of its own, renaming it ARCO Solar. Berman would later join the company as chief scientist.

Arco Joins In

While Exxon had brought down the cost of solar cells and had opened up markets worldwide, ARCO Solar invested in making the technology better, boosting the efficiency of solar panels, honing manufacturing tools and techniques and creating a product that was more durable. “That fundamental investment in materials, and understanding how these things behave” were crucial, says Terry Jester, an engineer who joined ARCO Solar as a college senior. “Now people don’t even talk about the reliability of solar panels,” she says. “They’re so reliable.”

Despite the tangible gains, the oil industry’s solar investments were “highly suspect in a lot of people’s minds,” says Chris Eberspacher, who was ARCO Solar’s director of research and development in the 1980s. Numerous oil spills occurred in the Gulf of Mexico and off California’s coast in the 1960s, ’70s and ’80s. “There was clear evidence of environmental spoliation, so I think oil companies were seen with great skepticism,” he says.

The End

Hsu notes the 1970s demise of mass solar:

Many presumed that oil companies were getting into solar so they could sabotage the industry from the inside. Eberspacher, who describes himself as a product of the 1970s environmental movement, saw something different.” Our clear marching orders were to change the world,” he says.

ARCO Solar quickly became the world’s largest solar manufacturer. And yet the company still wasn’t turning a profit. Atlantic Richfield Chairman Robert Anderson’s defense of the spending became company lore, says Eberspacher.

“He would say something to the effect of ‘You may like the activity or you may not, but all the money we’ve spent on solar so far is roughly equivalent to one dry hole. And we don’t intend to give up. We intend to drill this hole all the way to the bottom.’ ” In the end, the oil companies did give up….

Exxon closed down Solar Power Corp. around 1984, after Shrier wrote a report finding that it would be at least a decade before the solar business would be self-supporting. ARCO Solar powered through the 1980s, thanks in part to continued support from its chairman, but at the end of the decade, it was sold to the Germany company Siemens.

A Verdict?

“I’m no fan of oil companies, but I have to be fair when I think about who did what when,” Eberspacher says of the oil industry’s early involvement with solar. “Whether they did that for strictly economic reasons, whether they did that for some mix of economic and public relations reasons, it doesn’t matter. They were there. They made a difference. And that difference enabled an industry which is now changing the world.”….

A final comment is in order. Seen from today, some six years later, Big Oil’s venture into solar was a mistaken notion that oil and gas were finite, depletable resources past the point of maximum production. But once price and allocation controls were relaxed and then removed in the in the early-to-mid 1980s, oil and gas went into surplus where they have remained, with few exceptions, since. New-generation extraction technologies (resourceship) have made these energy minerals expanding resources, not depleting ones. Thus,the need for solar as grid electricity has diminished, except for the artificial prop of special government subsidies, a story well known in today’s energy debate.