“But messaging isn’t the problem. The economics, the numbers, are. If solar is truly affordable, reliable, and resilient, the suppliers should say so plainly: in cents per kWh, free of explicit subsidies and mandates.” – David Bergeron, SunDanzer (below) I just returned from the Intersolar & Energy Storage North America conference in San Diego where … Continue reading Solar Industry Searches for a Message (it is not economics)