When it comes to energy, T. Boone Pickens esteems government planning. When asked about President Obama’s recent proposal for an Energy Security Trust, Pickens responded:

That starts to talk about a plan. He’s going to fund something to start something…. Make a plan … and do something different.

And low and behold, Pickens is crusading with yet another energy plan, his third in the last six years. As before, his animus is against Big Oil (see Appendix) and his fondness for personal dollars.

Pickens Plan III proposes that the federal government sell oil from the Strategic Petroleum Reserve (SPR) to jump-start the costly transition from oil to natural gas to fuel transportation. We don’t know the details yet, but T. Boone in March began pushing his new plan in the national media and local press.…

“We should never forget that the oil industry, whatever its problems (and most of those are caused by bad government policies) is the single most vital industry in the world.”

This election year, America faces many crucial legislative choices in the oil/gas industry–and the PR strategy of oil companies will certainly affect the outcome.

What should oil company executives do to improve their industry’s reputation and secure their freedom to produce the lifeblood of civilization?

Unfortunately, the conventional answer is: pretend they’re not oil companies. BP’s John Browne some years ago infamously declared his company’s aspirations to be “Beyond Petroleum”–a slogan that obviously does not aid the industry’s desire for more petroleum drilling rights. (BP, to its credit, no longer trumpets this slogan, which defaults BP back to the implicit original, British Petroleum.)…

[Ed. note: This week marks the 10th anniversary of Enron’s bankruptcy filing (December 2, 2001). Enron’s view of energy sustainability drives the Obama Administration’s “green ‘dream’ team” today, so such a look back at Enron’s crony capitalism is merited.]

Beginning in the late 1980s, global warming became a bread-and-butter issue for Ken Lay, Enron’s leader and up-and-coming industry visionary. Enron in the 1990s became a full-fledged “green” company, practicing “energy sustainability” with its investments in solar power, wind power, energy-efficiency services, and environmental services.

No U.S.-based company sounded the tocsin over climate change more than Enron. What John Browne did as head of the international energy major BP, Ken Lay did in the United States, working with interest groups and political leaders to push the energy industry and public toward carbon dioxide (CO₂) regulation.…

“It’s time to move the debate past the dogmatic view that carbon dioxide is evil and toward a world view that accepts the need for energy that is cheap, abundant and reliable.”

– Robert Bryce, “Five Truths About Climate Change,” Wall Street Journal, October 6, 2011.

“Every [energy] policy objective should be viewed through the lens of affordability.”

– John S. Watson, Chairman and CEO, Chevron Corporation
Remarks at the Peterson Institute for International Economics, Washington, D.C., October 19, 2011.

Chevron CEO John Watson delivered a major address last month in Washington, D.C. that reorients energy sustainability from controversial neo-Malthusian notions toward consumer affordability and reliability. As such, it marks an end to the ‘apologetic’ era launched by BP’s John Browne in his 1997 Stanford University speech, which proclaimed that fossil fuels were problematic in relation to anthropogenic climate change.…